8 Tips for creating the perfect registration form
Although the registration form is one of the most important elements of your website, many times we do not dedicate enough effort to create the perfect registration form and this can have very negative consequences for our business.
But why is working the form so important? Creating a quality registration form will allow a user to register for a webinar, join an event you are preparing, subscribe to your newsletter, or register on your website to become a customer.
In other words, a registration form facilitates conversion, and obviously we know that a higher degree of conversion will always be a positive fact for you and your business. And the more you optimize and take into account the user experience, the more chances you will have that the visitor leaves your data.
Today we are going to tell you all the factors that you must take into account and we are going to give you 8 tips to create the perfect registration form.
How to create the perfect registration form:
1.- Ask only for the information you need
Although it can be tempting to want to start asking everything users can think of, you don’t need to know what type of dessert they like most, or what HBO series they watch (unless you’re interested in that for your business of course). The moment of registration is a crucial moment because the user will not want to spend more time than necessary, so it is important that you limit yourself to asking what is really interesting for your business.
Remember that your goal is to get the maximum number of (quality) registrations possible, so you have to try to reduce the number of questions to avoid that many of the users who start to register get lost along the way.
Ask yourself what information is really relevant to capture and just ask for that information.
2.- Create a simple and scannable form
Surely every time you go to register you do the same thing that all internet users do: scan over the form to see if you are lazy to fill it out or not. You do it, don’t you?
This same behavior that you adopt is something that you have to take into account when designing your form. The simpler and more scannable at first glance, the more likely users are to sign up.
Simplicity is a synonym for users that you are going to make things easy for them and that, therefore, they are not going to waste time unraveling what to do or not to put.
3.- Customize your registration form
In addition to personalizing the content of your form, it is very important that you also personalize its design. Use corporate colors as much as possible, but be sure to choose the right colors so that all content is readable and eye-catching.
A tip to make the readability of the form good, is that you make sure there is enough contrast between the colors you use for the background and the colors you use for the type. This will ensure that the font is read correctly.
It is also important that you choose bold colors for the buttons or ‘Call to Actions’, so that the user can easily see what they have to do.
4.-Tell how you will use your information
Users are used to leaving their data throughout the digital ocean, but that does not mean that you should be carefree and not inform them of what type of use you will give to their data.
5.- Guide users along the boxes
It is possible that some of the questions you ask users require some clarification for their full understanding.
Here’s an example: Imagine that you are a nutrition store and in one of the boxes you ask if they have any “food requirements”. To make clear what you mean, you can add “Allergy to gluten, lactose, vegetarian…”, etc. In this way, you will ensure that this possible question is already resolved and that the user does not stop completing the form due to lack of information.
This will also help you to know that all the answers you receive are valid, and not misinterpretations by users.
Another example. Imagine that your password has to have at least 6 letters. One option would be to wait for the user to add their 4-letter password, and for an error to appear afterwards with the annoying message in red “your password must have a minimum of 6 characters …”.
To avoid this and to make the user experience better and more effective, you can indicate it directly so that you know that your password has to meet these requirements to be valid.
6.- Check the design of the form on all devices
It is very possible that if you are working your registration form from your computer, you forget to check how it is displayed from your phone.
Think that a large part of the users who visit your website do so from your mobile devices, so you have to make sure that the visibility is correct from any medium.
Are the fonts read well? Does the entire form look whole? Is it navigation friendly? Answer all these questions before launching the form. The experience has to be positive wherever they connect.
7.- Add Call to Actions that provoke urgency
Sorry to tell you, but your contact form is not the only one that users will meet. Every day, users see dozens of registration forms and it is necessary that yours attract their attention enough so that they decide to register.
How can you get it? Well, adding Call to Actions that generate urgency. For example, if you are announcing a course you can comment that there are only X places left, or if you are giving away a Guide you can generate a sense of immediacy by telling them that they will have it “Right now” if they register already.
You can also comment on the short time it will take two complete your registration form to encourage them: “Filling out the form will take only 2 minutes.”
Always be honest, but try to find the way that the user wants to perform the action and not postpone it.
8. Give the option to register from their Social Networks
It has been shown that a large percentage of users prefer to register using their Social Networks to avoid having to fill out the entire form.
This can help you to get many more users to subscribe, but you have to watch out because this option can also be negative for your business depending on what your recruitment objectives are.
If, for example, what interests you is capturing your email or capturing specific information on a subject, it is possible that the use of registration through Social Networks is not the most appropriate. Always assess which is the best option to achieve your final objective.
Place the form on the right side of your page
This technique may seem like a trick to you, but it has been shown that forms placed on the right convert up to 25% more than those placed on the left.
What is causing this effect?
When we read a website, we usually read it from left to right. So, logically, when we structure a landing with a registration form, the ideal will be: put the title above all, the explanatory copy on the left, and the form on the right (since it will be the last thing the user will read before leaving).
As you can see there are many ways to optimize your form to create a registration form that is optimized to the maximum and ensures you get the maximum number of conversions.
We recommend that you spend some time analyzing all these tips to see if you are applying them to your form and contact us if you are not clear on how to proceed to improve it 100%.
Leave us a comment if you have any questions and we will be happy to answer you.
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Have a great day!