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A&B Consulting Group | Branding, Optimizing & Advertising

A Breakdown of Demographics for Each Social Media Platform

In today’s digital age, social media has become a vital part of businesses. Social media platforms have billions of monthly active users, and they provide a great way for businesses to reach a larger audience without spending much. However, not all social media platforms are equal and nor are they right for all businesses. Each social media platform has a unique audience and demographics associated with it, so it’s essential to understand the demographics and breakdown of each social media platform before jumping in. Therefore, in this blog post, we will go through the demographics and breakdown of each social media platform to help businesses make more informed decisions about their social media marketing strategies.
 
Facebook
Facebook has been around for more than a decade and has over 2.8 billion monthly active users. Facebook has remained the most popular social media platform, and it’s a great platform for businesses of all sizes and industries. The majority of Facebook users are aged between 25 to 34 years old, with a gender breakdown of 54% female and 46% male. Facebook also has an older demographic, with 37% of users over the age of 45. Therefore, if your business is targeted at millennial and older audiences, Facebook is a great platform to target them.
 
Instagram
Instagram has over 1.2 billion monthly active users, and it’s one of the most visually appealing social media platforms. Instagram has a younger audience, with 71% of users under the age of 35, and it has a gender breakdown of 52% female and 48% male. If your business is in the fashion, beauty, food, luxury, or any industry that relies on visuals, Instagram can be an excellent platform for you to showcase your products and services.
 
Twitter
Twitter has 330 million monthly active users, and it’s a platform where users share and consume news quickly. Twitter’s audience is more educated, with 42% of users having a college degree, and it’s more popular among a younger audience. The majority of Twitter users are aged between 18 to 29 years old, with a gender breakdown of 50% male and 50% female. If your business is in the news or tech industry, or relies on quick updates, Twitter can be an excellent platform for you.
 
LinkedIn
LinkedIn has over 700 million monthly active users, and it’s a professional networking platform. LinkedIn is popular among businesses and professionals, making it an excellent platform for business-to-business (B2B) marketing. The majority of LinkedIn users are aged between 30 to 49 years old, with a gender breakdown of 56% male and 44% female. Therefore, if your business is in the professional services industry, LinkedIn can be a great platform for you.
 
TikTok
TikTok has grown in popularity exponentially and has 2 billion monthly active users, making it one of the fastest-growing social media platforms. TikTok is popular among a younger audience, with 41% of users aged between 16 to 24 years old, and it has a gender breakdown of 60% female and 40% male. TikTok is popular for short-form videos and is an excellent platform for businesses that cater to a younger audience.
 
YouTube
Youtube is one of the most popular social media platforms, with over 2 billion monthly active users. It has an even gender split between male and female (50/50) and a large age range among its user base, with 36% aged between 18 to 24 years old and 28% aged 25 to 34 years old. Youtube lends itself well to businesses that want to market their products and services through video content.
 
Snapchat
Snapchat is hugely popular among young people, with 76% of users aged between 18 to 24 years old. It has an evenly split gender demographic (50/50) and is known for its messaging service. Snapchat recently introduced a feature called Snap Ads wherein businesses can advertise their products and services through short videos or images.
 
Conclusion
In conclusion, each social media platform has unique demographics and breakdowns associated with it. Therefore, it’s essential to understand the audience and user base of each platform to make informed decisions about your social media marketing strategy. Based on the demographics and breakdowns we discussed here today, businesses can choose the social media platform that aligns with their target audience and industry. So, take the time to analyze your target audience, and choose the social media platform that suits your business needs.