Your brand represents what your business is about and how you market your business is extremely important because it provides value not only to your business but you have a clear understanding about the way that customers perceive your business. Many business owners think that......
When you’re a business owner, you have so many things to worry about, including where every penny goes, and you have to think about your sales margin. This is the amount of profit you make on the sale of an item or service that you......
Did you know that 4.55 billion people are active users of social media? Could your business stand to improve by tapping into this pool of potential customers? If you want to attract new customers to your business and engage with current customers, you have to......
Creating a strong positive perception of your company is crucial for its success. Companies that invest in branding can secure an edge over their competitors for a number of reasons that all add up to more profit. Branding enables businesses to build brand recognition, increase......
Did you know that the first-ever website appeared in 1991? It contained nothing but text. Back then, websites looked the same, with only a few choices in the font. Now, we have billions of websites containing more complex codes. These websites have eye-catching visuals......
In 2021, almost 5.4 million new business applications were filed in the United States. This was the highest number in a calendar year to date. It’s an indication that the pandemic did little to sour Americans’ entrepreneurial spirit. Unfortunately, 90% of all businesses that......
Congratulations! You are one step closer to improving your business with a digital menu! The time has come to get a QR code and digitize the menu of your restaurant, bar, or cafeteria. If you are the owner of a bar or restaurant, this offer......
Although Inbound Marketing has been with us for a few years, this methodology continues to be one of the trends in Digital Marketing for all the advantages it brings to the brands that practice it. We continue to experience a huge shift in brand-consumer relationships,......
I’m sure you’ve heard of SEO cannibalization, and I bet that when they were taking about it, you nodded saying, “sure, cannibalizations …” and in your mind the only thing that played was the Hannibal Lecter movie key scenes (Come on! I can’t be the......
Do you want to know a secret? I, personally, have procrastinated a lot, I have left tasks halfway, and I have wasted a lot of time in jobs that could have been solved in a couple of hours. But, in this life, mistakes (as much......
What is the first thing you do when you want to know something about a business? That’s right, visit its website. A website is the most powerful and important business card. It’s the place where your potential clients are supposed to find all the information......
Why social media and not traditional advertising? The world is in constant change, and so is the way we communicate with each other. Fifty years ago, brands had different visions and different methods of getting exposure, and consumers had a different behavior as well. There......
Love me, love me, say that you love me As a small and new business specialized in the marketing field, we know how important it is to have rave reviews about your services, and products. Reviews are an incredible way to measure different aspects of......
It is no secret that employees are the most crucial resource at any company. But what is often overlooked is that they are also important within marketing and communication strategies: Workers can also be the most powerful brand ambassadors. Employee Advocacy is itself a marketing......
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging. Ease, speed, and accuracy is the 1-2-3 punch that will keep......
8 Tips for creating the perfect registration form Although the registration form is one of the most important elements of your website, many times we do not dedicate enough effort to create the perfect registration form and this can have very negative consequences for our......
