The #1 Branding Service Providers
When it comes to having a business, one of the most important things to put in place is a good brand strategy. In business, the brand is the king and the success or lack of it of any business is largely dependent on how well the business is branded. Before we dive in, let’s talk a little about what branding is.
So what is branding?
Branding is a way of giving your business identity. It covers a variety of things such as the business name, logo, adverts and so much more. According to Gary V; “Branding is the feeling you get when you interact with product, service or business”. Branding is aimed at creating customer awareness and trust. When you go to a store and see the half-eaten apple, your mind immediately goes to the AppleInc. products. This is because you immediately recognized the brand logo. Just like the popular saying goes, first impressions last longer. Well, other impressions do last too. If you have built a successful recognizablebrand, it will be easier for customers to trust you and ultimately accept your brand.
Benefits Of Branding
Some Of The Many Benefits Of Our Branding Services:
Generate real economic value
The research has concluded that brands account for more than one third of shareholder value. It’s estimated that the Coca-Cola brand name alone for more than 54% of Coke’s stock. Building a brand adds real financial value to your organization.
Add perceived value
How many burger joints have, “the best burger in town”? Burgers, like beer and even bottled water are a commodity. A strong brand will elevate your product, service or organization out of the commodity world to a place where your customers and clients will pay more to experience your brand.
Create customer loyalty
Clients are attracted to brands that have shared values. Establishing consistent messaging that conveys your brands values will lead to an emotional connection with your audience. Brands that build emotional connections can enjoy customer loyalty for a lifetime.
How do you brand your business?
- The rules of engagement
- Be Consistent
- Be self-aware
- Put together a great team