Did you know that 4.55 billion people are active users of social media? Could your business stand to improve by tapping into this pool of potential customers? If you want to attract new customers to your business and engage with current customers, you have to...
Why social media and not traditional advertising? The world is in constant change, and so is the way we communicate with each other. Fifty years ago, brands had different visions and different methods of getting exposure, and consumers had a different behavior as well. There was...
It is no secret that employees are the most crucial resource at any company. But what is often overlooked is that they are also important within marketing and communication strategies: Workers can also be the most powerful brand ambassadors. Employee Advocacy is itself a marketing strategy...