When you’re a business owner, you have so many things to worry about, including where every penny goes, and you have to think about your sales margin. This is the amount of profit you make on the sale of an item or service that you offer. As a business owner, your goal should be to operate on a higher margin because it’s about working smarter, not harder. It’s important to track your margin, that way you see where you could use some improvement. There are four factors to take into consideration in order to close on a higher margin.