07 Jul How can Digital Marketing improve your customer experience?
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging. Ease, speed, and accuracy is the 1-2-3 punch that will keep your customers loyal for the long haul.
Customer experience is the combined interactions a customer has with your brand. It looks at the lifecycle of the customer, mapping each and every touchpoint the customer has with you. It highlights where you’re delivering an exceptional experience, building loyalty and advocacy. And where you’re delivering a poor experience, driving your customers to competitors.
It puts you in the shoes of the customer.
Now you may be thinking, “every company has a customer service department. Isn’t that enough?” But customer service is transactional. It occurs at a specific moment in time and solves a particular problem.
Customer experience, meanwhile, is about showing up for the customer when and where they need you, with ease and consistency on their part. And it’s about making sure every interaction with the company is memorable and meaningful. It’s not transactional — it’s relational.
Digital transformation is forcing companies to change their business models and adapt to the new market reality.
So why the sudden focus on the customer experience? Offering great service has always been important, but is that what is really going to make a difference for your brand? The answer is an emphatic “YES.”
Your competition is growing and gaining more accessibility to your customers, learning where they hang out and how to ease their pain points. Meanwhile, there has been a customer-facing shift—they are now self-empowered, educating themselves thoroughly before each purchase decision, engaging your brand via whichever channel they deem fit and expecting excellent service. This has disarmed the product battlefield and opened up a new realm for you to conquer in order to win and keep customers: the customer experience.
Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. The gap must be closed between customer demand and what brands are actually delivering.