Visual media should intrigue your viewer, grab their attention and wrap them up in memories that leave them searching, scrolling, and wanting more. Whether using photos, videos, or both to capture your digital marketing audience, digital media tells your audience a story about your business, products, or services. What emotions, storyline, or connection is your business trying to convey to your potential customers? Visual marketing is the new primary way of business marketing.
Over 66% of consumers use videos as their number 1 source for information, with over 80% buying after watching a video. The digital visual market has erupted as the new means for shopping and receiving information with no expectations of slowing down. With the time the average person spends shopping online, a business needs to be competitive. Does your company utilize the visual market? Who and what attracts your target audience? What lifestyle, values, and tastes does your target audience prefer? Does your audience respond better to stock photos or live photos? How are your pictures and videos formatted? Consider the file size, the image file structure, and the use of ALT tags.
With so many factors, social context, and file types and sizes to consider, why leave yourself guessing and losing potential customers? Harness your business potential in the digital visual market with A&B Consulting.
