TAKE CONTROL OF THE NARRATIVE
Everyone has a reputation; whether you know it or not, you have a reputation for something. Google your business. What would be the first thing that came up; that’s your business’s reputation and customers’ first impression of you. What do you want your online reputation to be, and do you want to control the narrative?
At A&B Consulting, we can help you create a reputation management strategy and work on controlling that narrative. Reputation management includes influencing stakeholder perceptions and public conversations about your business. Monitoring these conversations and responding appropriately to negative comments or reviews is important for your business. Reputation management is also about proactively taking opportunities to boost your business. Now your reputation it’s heavily influenced by social media and online reviews. So, monitoring all good and bad conversations about your business is important, which can feel very daunting. A&B Consulting has the tools to help you monitor and manage these conversations and protect your business.
Reputation management is a continuous process for your business that needs to stay on top of new reviews, comments, and Google searches. Interactions with a majority of positive reviews show your consumers strong customer loyalty, and customer loyalty drives increased revenue and growth for your business. At A&B, driving this positive interaction is what we strive to help you build for your business. If your online presence is negative without resolution, it can reduce sales and customer retention. So, managing upset customer comments and reviews is also an element of the reputation strategy we build for you at A&B Consulting.
