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A&B Consulting Group | Branding, Optimizing & Advertising

The Future of Web Design: Trends for 2024

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Web design has come a long way since the early days of the internet. With new technologies and advancements in design software, it seems that the possibilities for web design are endless. With 2024 on the horizon, it’s time to start thinking about what the future of web design will look like. In this post, we’ll explore some of the emerging design trends that we predict will be popular in 2024, including UX/user experience, special effects, vibrant gradients, kinetic or dynamic fonts, large oversized text, handmade illustrations, motion effects, and original video content, all of which will help businesses stay ahead of the curve and stand out from the competition.
UX/User Experience
As businesses continue to prioritize their customer’s satisfaction, user experience will remain a top priority in web design. A visually pleasing website is no longer enough to earn the loyalty of your target audience. Businesses will need to make their websites more functionally intuitive, mobile-friendly, and user-friendly. Designers will focus on reducing the gap between physical and digital experiences to create a more natural and seamless flow between devices.
Special Effects
With the introduction of new design tools and technologies, designers will play with new special effects that will give websites a more dynamic feel. Expect to see more 3D effects on websites, including videos, hover-states, and animations. Subtle interactivity designs will help brands stand out and create more immersive experiences.
Vibrant Gradients
Gradients have been evolving for a while, but in 2024, they will move from being just a background element to a central part of web design. Expect to see more gradient color schemes, which will create a stunning visual effect, and make a bold statement.
Kinetic or Dynamic Fonts
Typography will continue to evolve in 2024, with designers pushing the limits of what is possible with fonts. Kinetic or dynamic fonts will be more common, which means fonts that respond to user interactions such as scrolling, clicks, and hover effects. This type of typography will create a more interactive and engaging experience for visitors.
Large Oversized Text
In 2024, designers will use large oversized text or bold typography in websites, which will have a strong impact on visitors. Large text will be used strategically to create a focal point and draw attention to essential information. Large text will be paired with clean layouts and images to create a clear and concise message.
Handmade Illustrations
Rather than using stock images on websites, designers will use handmade illustrations that will add a unique and personal touch to websites. Expect to see more bespoke graphics, which will have a more significant impact on users than generic images. These illustrations will convey a brand’s personality and values more authentically.
Motion Effects
In 2024, websites will include more motion effects, like particle effects, scrolling animations, parallax effects, and particles. Motion effects will help websites look more sophisticated and add to the visual interest of a website.
Original Video Content
As video continues to gain popularity, businesses will begin to create original video content that tells a brand story and strengthens the overall brand identity. Web designers will work to create video backgrounds, 360-degree virtual tours, and interactive product displays that will improve the user experience.
Web design trends are ever-changing, and businesses that want to stay on top need to keep their websites up to date. In 2024, user experience, special effects, vibrant gradients, kinetic or dynamic fonts, large oversized text, handmade illustrations, motion effects, and original video content will be the center of attention in web design. Understanding and implementing these trends will get your business ahead of the competition and help you stand out in a crowded online space. Refresh your website design to include these features to present a more modern and polished image to your potential clients.