TRUSTED & RELIABLE ADVERTISING SOLUTIONS
Printed marketing or media utilizes physically printed advertisements to reach a specific demographic or clientele. The types of printed media range from magazines, flyers, circulation, direct mail brochures, letters, or postcards. Some argue that printed marketing is outdated, but advertisers spent over 12 billion in 2022 on printed media alone. Printed media is still an effective form of advertising and is considered more credible than digital advertising.
When your business has a consistent client base, printed media such as brochures or postcards could garner more responses. Direct mail for a specific customer demographic could be more cost-effective and individualized to the recipient. Software is available to monitor printed media responses, such as QR or quick response codes or surveys. Social media hashtags or unique promo number included in the printed advertisement combines the power of print and digital media by linking the two.
Printed media has an additional compelling presence over digital media as printed media touches more of your customer’s senses than digital; your customers must physically handle the postcards or brochures. Printed media is physically in your customer’s presence and cannot be turned off with one click. Printed media delights your client’s sense of touch and could also dazzle your client’s sense of smell. Open a magazine and enjoy the aroma of the newly advertised perfume. Printed media is trusted and tantalizes the senses. At A&B Consulting, our talent engages in various marketing approaches, so your company has the best representation and marketing strategies.
