WE VALUE THE DESIGN AND THE USER EXPERIENCE
UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together.
- User experience design is the process of developing and improving the quality of interaction between a user and all facets of a company.
- UI design transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.