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A&B Consulting Group | Branding, Optimizing & Advertising

What is GDPR & Why Should You Care?

The General Data Protection Regulation (GDPR) is Europe’s data privacy and security law for organizations worldwide. It is one of the toughest privacy and security laws in the world, and even though it’s European, it imposes obligations to organizations all over the world, and huge fines, including the US.

The goal of GDPR is to protect the privacy of people’s personal data, which includes names, e-mail addresses, Social Security numbers, addresses, and even birthdays. These guidelines apply to any size businesses that offer goods or services, or those that monitor online behavior. Although the legislation is European, it gives the world a guide on how to protect data all over the world.

Core GDPR Guidelines

These seven key principles dictate how businesses should ideally process data:
  1. Lawfulness, fairness, and transparency
    Data must be collected legally, and information needs to be used fairly and not mislead users about how their data is used.
  2. Purpose limitation
    The purpose of collecting such data must be clear from the start, recorded, and only changed if the owner consents.
  3. Data minimization
    Only specific data required for the said process should be collected.
  4. Accuracy
    The collected data should be accurate and up-to-date.
  5. Storage limitation Data shouldn’t be kept longer than necessary.
  6. Integrity and confidentiality
    Organization should always have security measures to protect the personal data they collect, protect it from breeches which are very common.
  7. Accountability
    Organizations are held accountable for handling this data and complying with GDPR.
Making sure your business is in compliance with these European regulations on data protection means that you are making sure that the data your business collects is used, collected, and stored legally to protect that important information. This means that you are getting consent from the people that you are collecting data from, that you are telling them how you are collecting this data and keep it safe. This is why you often see a privacy policy attached to the form that is collecting your information on a website. If you don’t have one, it may be a good idea to create one, there are many free templates that you could modify. You must also provide data breach notifications, which are very common and at some point you’ve received an e-mail or notification in the mail at some point. In addition you must provide strict consent conditions and data subject access requests, to make sure your company is not doing anything that would violate these guidelines. Many large companies have been forced to hire a data protection officer, which is the person that will be responsible to protect this valuable data.
At A&B we are always learning about new policies and guidelines that we implement in our array of services. We want our clients and their customers to stay protected. Do you have any questions, let us know how we can help.
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