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A&B Consulting Group | Branding, Optimizing & Advertising

Your Business Could be Sued if Your Website is Not ADA Compliant

Did you know that you could be sued for having a website that is not ADA accessible? The Americans with Disabilities Act (ADA) requires business websites and websites funded by state or local governments to be ADA compliant and unfortunately, many web design companies, DIY website builders, and marketing agencies don’t do ADA accessible websites—A&B Consulting does.

Accessible Websites by Everyone

Having an ADA compliant website means having accessible web content so that people with disabilities have equal access to information everyone else does. Many services have gone online, so there is a huge priority and this guarantees your business is being inclusive of everyone’s needs.

People with disabilities rely on their cell phones for a lot of things, including surfing the web. Blind people often use screen readers that speak the text that appears on their screen. The deaf rely on captioning to read the websites. Those that have difficulties with their hands and can’t use a mouse or a touch screen can control their cell phones or computers with verbal commands. This is why it’s so important for your website to be ADA compliant, so that people with disabilities don’t have to struggle. Plus, this is a great way to target a market that is often overlooked.

Common Issues

Videos missing captions: Imagine listening to a video without sound, that’s what happens when deaf people see a video without captions.
Alt tags: Many websites don’t use alt tags or alt text, which is used on images to describe an image. Without this, blind people are not able to understand the purpose of the images.
Color: People that are blind or have limited vision cannot read text if there is not enough contrast between the text and the background. Those that are color-blind cannot distinguish certain colors that convey certain information on a website.
Non-functional online forms: Online forms are used for everything now a days, but if they have labels, instructions, and alerts that are missing descriptions of key fields, then someone who can’t hear or see will not be able to use them properly.
Click here buttons: If people can’t use a keyboard and a website has click here buttons that use mouse-only navigation, they will struggle if they can’t navigate a website using a keyboard.

What can you do?

The ADA does not have any technical standards to make your website accessible, but they encourage businesses to use the Web Content Accessibility Guidelines (WCAG). These guidelines help website owners evaluate how accessible their websites and content is. There are also scanners like AudioEye that do a free scan of your website to see if it is ADA compliant.

The WCAG guidelines could be a little difficult to navigate, which is why more small businesses rely on experts to handle this. A&B Consulting is one of the few marketing agencies that ensure your website is ADA compliant as part as their web design services. ADA lawsuits have gone up 300% over the last couple of years, which is why it’s so important to make sure your website is
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