Construction & Distribution

Building supply distributors and construction material wholesalers face a unique marketing challenge: they need to market to contractors (their direct customers) while also supporting those contractors in marketing to homeowners and commercial clients. A&B Consulting Group understands both sides of this equation — and we're one of the few agencies in the country that specializes in the construction supply chain.

Our distribution clients include building supply companies serving markets across Illinois, Ohio, Indiana, Michigan, Wisconsin, Iowa, Missouri, and beyond. We've built marketing programs for companies with single locations and for regional distributors with 60+ branches. At every scale, the core challenge is the same: drive contractor loyalty, support contractor growth, and build a brand that stands out in a commoditized market.

For distributors, our programs typically include digital advertising to contractor audiences, co-op marketing program management, branch-level social media, email marketing to contractor customer lists, and website development that supports both B2B ordering and B2C product discovery. We also produce training videos, product education content, and manufacturer-compliant marketing materials.

We're particularly strong in co-op marketing — helping distributors maximize the manufacturer co-op funds available to them by building compliant programs, managing documentation, and submitting claims. Most distributors we work with were capturing less than half of their available co-op funds before working with A&B.

If you're a building supply distributor looking for a marketing partner who understands your business, your contractor relationships, and your manufacturer partnerships — A&B Consulting Group is built for you.