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Google Local Services Ads

Pay per lead, not per click.

Overview

Google Local Services Ads put you at the very top of search with a Google-verified badge. You only pay for real leads — calls and messages from people ready to hire.

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What's included

  • Google Screened / verified badge
  • Pay-per-lead pricing
  • Top-of-search placement
  • Lead dispute management

Google Local Services Ads are the most powerful lead generation tool available to contractors today. They appear above everything else in Google search — above paid ads, above the map pack, above organic results — and they carry the Google Guaranteed or Google Screened badge that instantly builds trust with homeowners and property managers.

Unlike traditional Google Ads where you pay per click, LSA charges you only for real leads — actual phone calls and messages from people looking to hire. That means no wasted spend on clicks that do not convert. Our clients consistently see cost-per-lead figures that outperform every other paid channel.

A&B Consulting Group handles the entire LSA setup and management process. We get you verified through Google's background check and licensing verification process, build out your service profile, set up your budget, and manage your leads on an ongoing basis.

We have set up and managed LSA campaigns for roofing contractors, siding contractors, exterior contractors, HVAC companies, plumbers, and general contractors across Illinois, Ohio, Indiana, Michigan, Wisconsin, and beyond. Our clients in competitive markets like Chicago, Cleveland, Indianapolis, and Milwaukee consistently rank in the top 3 LSA positions.

If you are a contractor and you are not running LSA, you are handing leads to your competitors every single day.

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